Relax, don't panic. It's going to be alright. I promise. As a web product manager, I get asked about sucky websites all the time. And, yet, I don't get asked often enough to fix some of the truly atrocious websites that can be found all over the internet (like this one). So, what do you do now that you've realized that your website is a hideous blotch on the digital landscape?

Step 1

Every website and every page in a website needs a clearly defined purpose.

Most small businesses treat their websites like amateur digital billboards. And I totally understand why....